The culture of kewl. What a concpet. a google search turned up tons of kewl sites. When asked to talk about it, what can a 41-year-old white geek say?? how the hell do I know? Ask one of my daughters. It's not genX, not even genY...it's more like genIM, or, genDigital (the 6 year old that showed mom how to use the VCR..now he's 15). but it's new and different. broadband brats. geek chic. the single biggest opportunity in wireless non-voice applications that there is. growing up pointing and clicking. Anytime I hear pundits lament that "there's no model to sell music that works besides concerts and CDs" I laugh. 10 year olds purchase HitClip jukeboxes and tunes at a rate of $10/month. Not convinced? That's mobile...just like Cybiko applicaitions. who needs an 802.11b (or a or g) wireless LAN when you can peer-to-peer wirelessly using 900 MHz ISM band?? Personalization, location apps (friend finders)...and...IM + SMS=the SIMS?? Seriously, with an average of 100 IMs/day - 80% of online youth are doing this in a big way.easier to break barriers I guess. Funny how the active buddy is called "smarterchild"...I guess if you don't have any real buddies SMARTERCHILD is always there. Now that high schools are eliminating barriers to use mobile phones, acceptance and market penetration should go up.