Newspaper sites top choice for local news
Research released by the Newspaper Association of America says Web surfers searching for local news online are most likely to look to online newspapers. The telephone survey of 2,000 online consumers in February found 62 percent go to newspaper sites, while 55 percent go to Yahoo (YHOO), local TV station sites draw 39 percent, and America Online (AOL) is the choice of 37 percent. In addition, the longer someone has been an online user, the more likely he is to turn to online newspapers for news and information, the NAA reported during the group's annual convention now underway in New Orleans.
Research released by the Newspaper Association of America says Web surfers searching for local news online are most likely to look to online newspapers. The telephone survey of 2,000 online consumers in February found 62 percent go to newspaper sites, while 55 percent go to Yahoo (YHOO), local TV station sites draw 39 percent, and America Online (AOL) is the choice of 37 percent. In addition, the longer someone has been an online user, the more likely he is to turn to online newspapers for news and information, the NAA reported during the group's annual convention now underway in New Orleans.


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