Sextel - did it kill Flarion?

They're not giving up. After the Nextel/Sprint announcement it sounded like bad news for this RedHerring cover band, Flarion. But, onward they innovate. This week's announcement is intriguing. One of the tag lines for Flexband seems to be "1 GB for $10", or 1 cent sale for MBs. This is about 1/3rd of what the classic "cost/MB" projected metric was in 2000:

Based on our analysis, in a capacity limited environment with 5 MHz available for data traffic, the network cost to deliver data traffic will fall from several dollars per megabyte utilizing 2G technologies to less than $0.03 using [3G]

source (pdf file)